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Internet retailing is the modern way of shopping. With growing penetration of smartphones and mobile devices and the internet services, e-commerce has emerged as a major shopping platform in the world. Although the sector’s market size tripled over the past three fiscal years, internet retailing accounted for a mere 1.5% of the total retail sales in most of the countries all over the world.
Mobile-first sites, dedicated apps, emerging payment methods, and other tools are making shopping on smartphones much easier. There are many types of retailers. Consumers can afford to be choosy about where they shop, and retailers often distinguish their offerings through promotional activity.